A strategic partner for
founders &
leadership teams.
The Founderplus advisory team is made up of operators who have been where you are. We help you set strategy and execute the priorities that matter, now armed with AI so decisions come faster, execution lands sharper, and your team levels up along the way.
Being a founder is not easy work
Does any of this sound familiar?
Strategic decisions are piling up, and you have no sparring partner who truly understands your position
The team is busy and execution is moving, yet your core business metrics refuse to budge
You have tried plenty of tools and AI, but none of it connects to your strategy and priorities
You need an objective view from an operator who has lived it, not consultant theory
Operators who have been where you are
We understand how complex building a business gets, because the Founderplus advisory team has run one. We help you shape strategy, execute priorities, and bring an objective perspective so the big decisions rest on solid ground. We use AI to speed up research and analysis, not to replace operator judgement.
Hands-on
Not just a report. We work alongside you until the metrics move.
Data, insight & AI
Research, AI-accelerated analytics, and real operating experience, combined.
What Our Work Covers
- A full audit of your core business metrics.
- Setting priorities and a 90/180-day roadmap.
- Executing initiatives with your team on a clear cadence.
- Knowledge transfer and documentation so your team can carry on without us.
Advisory Areas You Can Choose
Four pillars of operator-led guidance, each amplified by AI so the work moves faster and stays measurable.
Growth & Go-To-Market
Design acquisition and retention strategy grounded in data and experiments, now accelerated with AI.
- Audit of your funnel, messaging, and acquisition channels
- Weekly growth experiments with AI-accelerated analysis
- A blueprint for channel partnerships and community
Product & Experience
Guide your product team through roadmap, feature priorities, and user research, with AI accelerating research and synthesis.
- Product discovery and a user interview playbook
- Faster synthesis of research and user insight with AI
- Prioritisation frameworks and product operations
Strategic Finance
Build financial discipline, projections, and a fundraising plan that is ready to execute.
- Unit economics and pricing analysis
- Financial modelling, budgeting, and scenario planning
- A readiness check before fundraising or M&A
People & Leadership
A sparring partner for work culture, org structure, and hiring plans, plus AI adoption across the whole team.
- Org design and role benchmarking
- Leadership rituals and communication cadence
- An AI adoption playbook so the team genuinely benefits
How AI amplifies the way we work with you
AI is not what we sell. It is how we work faster, and how your team levels up alongside us.
Faster research & analysis
Metric audits, market research, and insight synthesis that normally take weeks get compressed into days with AI.
AI agents & execution automation
We help you deploy AI agents and automation across operations, sales, and back office so priorities are not capped by team capacity.
AI adoption across the team
Not just one or two people. We prepare the prompts, SOPs, and playbooks so AI actually gets used in daily work.
Engagement Models
Pick the model that fits your team's readiness and the challenge in front of you right now.
3-6 months
Operator-in-Residence
Intensive support like an internal team member, focused on strategic execution until the metrics move.
4-6 weeks
Strategy Sprint
Short engagements for one specific problem: finding PMF, pricing, market expansion, or AI integration.
Monthly retainer
Executive Sparring
Regular sessions with founders and leadership for big decisions and accountability.
Expertise & Example Engagements
Stage Focus
- Pre-seed through Series A
- Startups targeting B2C, B2B, or B2B2C
- New business units inside corporates
Industries
- SaaS & Productivity
- Fintech & Embedded Finance
- Edtech, Healthtech, and Service Marketplaces
Example Engagements
- Building a growth machine in 90 days
- Defining a North Star Metric with the product team
- Preparing AI adoption across divisions
What you get with Founder Advisory
Weekly business coaching & advisory
On-demand business consultation
Regular founder competency classes
Hands-on support fixing business management and administration
Introductions to market, talent, partners & investors
Regular business performance monitoring
Access to 100+ online learning modules
Free access to every Founderplus live class
See how we have helped the founders we work with transform
Straight from founders who have felt the impact of working with us
“It took us deep into the startup world: founder character, business model, financials, right through to rethinking why we are still fighting for this.”
Arnold Lukito
Managing Partner Tabula.id
“Dynamic Buzz has been through almost every incubator programme in Indonesia, and Founderplus is the one that fits early-stage startups best.”
Dayang Melati
Founder Dynamic Buzz
“The Founderplus programme gave us genuinely valuable learning for growing a startup in its early stage.”
Khrisna Ariyudha
Co-Founder Tax Point ID
“Going through the incubation programme helped us enormously in building a strong business foundation.”
Fathiah Mubina
Badr Interactive
“The 1-on-1 mentoring was hugely insightful, connecting first-time founders like us directly with people who have actually done it.”
Henry
Founder LittleCloudEO
“Founderplus Incubation is like a growth hack for startup founders: advice, knowledge, and networking all in one programme. Must try!”
Rinaldi
Founder Lakuliner
Questions About Founder Advisory
The things people most often ask before starting work with our advisory team.
What is Founderplus Founder Advisory?
Founder Advisory is strategic guidance for founders and leadership teams. Our team is made up of operators who have built and run businesses, so we do not just hand over a report: we help shape strategy and execute priorities alongside your team across Growth, Product, Strategic Finance, and People & Leadership. Every engagement is now amplified by AI so decisions come faster and execution lands sharper.
How is this different from a typical business consultant?
We are operators, not theorists. Our advisory team has been in your position, so the recommendations are realistic and immediately executable. We are also hands-on, working with you on a clear cadence until the metrics genuinely move, rather than stopping at a document.
How is AI used in these engagements?
We use AI as a multiplier, not a replacement for operator judgement. Research, metric audits, and insight synthesis get accelerated with AI, part of execution is supported by AI agents and automation, and we then prepare AI adoption for your whole team. The result is faster decisions and more capacity without adding headcount.
What engagement models are available?
Three. Operator-in-Residence runs 3 to 6 months for intensive support like an internal team member. Strategy Sprint runs 4 to 6 weeks to answer one specific problem. Executive Sparring is a monthly retainer for regular discussion and accountability with leadership. We will help you pick the one that matches your team's readiness.
How long does it take and what does it cost?
It depends on the model and scope. You can start with a free 60-minute diagnostic session to map out the core issues, near-term priorities, and quick wins. From there we recommend an engagement model along with a cost estimate that fits the size of your business.
Does this suit a business that is not ready for AI?
It suits you especially well. We start from your business strategy and priorities first, then work out where AI would actually make a difference. You do not need to understand AI technically, because our focus is on decisions and business outcomes, not the technology.
Start with a free diagnostic session
Book 60 minutes with one of our principals to map out your core issues, near-term priorities, and quick wins. From there we will recommend the engagement model that fits your business best.
Put AI to work in your business, don't just follow the trend
AI consulting and integration with people who have done it: audit, AI agents and automation, through to team adoption. Starts with a free 60-minute AI diagnostic session.
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